While maintaining tradition with the brand I have had for years, I wanted to explore different treatments
of the logo. From hand-drawn, to 3D procedural applications, this was great test of how well the brand help up.
This exploration served as a great learning tool for me while honing my eye for design and messaging.
Working with Roto Studio, out of Columbus, OH, I was given the opportunity to translate their amazing
concept designs into more presentable 3D illustrations. Playing with lighting and perspective, demonstrating
their adventurous and intricate designs was a lot of fun for me, and creatively fullfilling.
The 3 years I spent at ATTSportnet taught me so much about branding and professionalism.
The scale and volume of work they do really on a daily basis really helped me understand how to be a better designer.
Coming up with a cool iamge or motion piece is one thing. But creating something that can be universally
applied across regions takes considerable thought and effort.
A fun a creative spec project for me, I sought out to create a countdown sequence. Similiar to a Top 10 you could see
on any number of sports network shows. Legibility, speed of execution, and version-ablity were all considered while creating this concept. I chose a neutral palette, with customability to specific branding in mind.
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